La Fruitière de Morzine - L'Alpage

Established since 1983 on the Route de la Plagne near the center of Morzine, we are affineurs of local cheeses and manufacturers of fresh produce.

The l'alpage store is located on the same site, and offers direct sales of cheeses matured on site, as well as yoghurts, custards and fromage frais made on site by us, from milk produced on a farm in the valley. You'll also find raw milk and lump butter, as well as a wide selection of cheeses from the region and nearby areas, mainly from farm producers. We've also selected sausages, hams and charcuterie handcrafted in Haute-Savoie, some of them from farmers who raise their own pigs. The store also offers other regional products, such as handcrafted fruit jams and preserves, Savoy wines direct from the winemakers, honeys (sometimes harvested in Morzine by the beekeeper), preserved ready-made meals, herbal teas made from plants harvested in the mountains, handcrafted chocolates, and many more specialties! " Guided tour of the maturing cellars on Wednesdays at 9am. Open house every day from 3pm to 7pm.